The history in detail

Match Label Museum

For more than 50 years we have collected matchlabels, which now number over 415,000!

International consulting company "Anyway.law"

General Sponsor of the Museum

Consulting company "Danilov consulting"

Sponsor of the Museum

We keep history

Match Label Museum – a private institution that owns one of Russia's most valuable collections. We don't just organize exhibitions; we recreate the atmosphere of historical eras and showcase cultural aspects through match labels.

Unique specimens

Discover key moments: the Great Patriotic War, the Space Race, sports, and much more! Each exhibition is a unique story.

The Great Patriotic War

Spase exploration

Olimpic Movement

Soviet Sport

Aviation

Russia of the Soviet era

Matchlabels from different countries

Feel the atmosphere of each country!

Hungary

England

Austria

Belgium

Portugal

Tunisia

And this is just a small part of our collection...

News and announcements

At the SPIEF-2026 "The Soul of Russia" pavilion hosted an exhibition of the "Match Label Museum".

Over 100 exhibits dedicated to friendship, peace and unity among the peoples of Russia aroused great interest among deligations from CIS countries and foreign countries. The guests were presented with memorable gifts and souvenir items from the museum.

The "Match Label Museum" won the "Creative Museum competition", held as a part of the "Museum without borders" charity program which was organised by the Vladimir Potanin Foundation!

Winning the "Creative Museum competition" was a major and significant step toward opening new horizons for us. We are grateful to the Vladimir Potanin Foundation for their belief in the potential of the "Match Label Museum"!

Exhibition at the "Eurasian Event Forum" on 21-23 January 2026 (completed).

Address: St. Petersburg,
Lodeinopolskaya Str., 5
Petrocongress Congress Centre

At the "Eurasian Event Forum" in St. Petersburg, there was an exhibition of thematic series "Theatrical performances" (USSR, 1960 years) and "Architecture of Leningrad" (USSR, 1960-1965 years).
Also on January 23, the National Congress Bureau hosted a presentation of unique opportunities for collaboration with our museum (https://euras-forum.com/programme?sessionId=157944 ).

Exhibition as part of the "International Technology Congress" events 16-18 September 2025 (completed).

Address: "Patriot" Congress and Exhibition Center, 143070, Moscow Oblast, Govo Odintsovsky, Park Patriot.

In the pavilion of the State Corporation "Roscosmos" was organized an exhibition of matchmaking labels of the USSR, Russia and foreign countries, dedicated to peaceful exploration of space.

We thank the management and employees of GC "Roscosmos" for the interaction and presented opportunity to implement cultural initiatives.

Exhibition at the Russian Men’s Boxing Championship 15-23 August 2025 (completed).

Address: Olympic Promenade, 3

As part of the Russian Men’s Boxing Championship held in Ekaterinburg, an exhibition of match labels from our collection was presented.

Exhibition 12-30 May 2025 (completed)

Address: "Domna" creative cluster, 16 Wiener Str., Ekaterinburg
An exhibition of labels dedicated to the Great Patriotic War and the liberation of European states from fascist occupation was presented to residents and guests of the city.